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Founder

Ali Rıza Tuncer

12+ years of operating experience. Owner of the architecture decisions behind caveflo and crm2b, and founder of the model that runs four layers as one team, in one rhythm.

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About

Ali Rıza started from a field observation: the classic model, where marketing and technology live in separate agencies, separate sprints and separate reports, loses. During his operating years at mediatic he measured what changes when strategy, content and technology sit at one table; beynart is that observation turned into an institution.

Today he takes partner-level ownership in every engagement: the signature under the contract also sits at the weekly review. He makes the architecture calls for caveflo and crm2b; strategy, brand, MarTech and enterprise systems meeting in one team is the core of the model he built.

Projects

caveflo

The SaaS product built for sales operations. Architecture decisions and product direction.

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crm2b

The B2B relationship product. Data model and integration architecture.

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mediatic

The operating practice before beynart. The period where today's model matured in the field.

career + education

The journey

  1. 2013 - 2017

    Operating responsibility

    Field years

    Operating responsibility across strategy, brand, MarTech and enterprise software projects. Saw first-hand why the four layers break when split across agencies.

  2. 2017 - 2023

    Operations leadership

    mediatic

    Operations that tied marketing and technology teams to one rhythm at mediatic. The laboratory of the beynart model.

  3. Since 2023

    One architecture, one team

    beynart

    Founded beynart Pazarlama Yazılım Teknolojileri A.Ş.: the practice that puts four layers in the same sprint. Partner-level ownership is the core of every contract.

  4. Since 2024

    Product architecture

    caveflo · crm2b

    Architecture decisions and product direction for two SaaS products. The practice is tested on our own products first.

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We bring the systems and the products already built for it, ready to run, not just to pitch.

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