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MarTech, AI, engineering, and enterprise systems; notes from the beynart team.

  • Engineering 13 min read

    Postgres 100M+ row performance: Seven principles

    Past 100M rows, 'add an index' stops working. Seven field-tested Postgres principles from three of our products: indexing, partitioning, vacuum, pooling, MVs, statistics, monitoring.

    September 25, 2026 read more
  • Opinion 11 min read

    B2B brand refresh playbook: A 30-60-90 plan

    Align your brand to a matured product portfolio in 90 days without launching a full rebrand: three-phase playbook, measurable outputs, and the five common mistakes B2B teams make.

    September 11, 2026 read more
  • Opinion 9 min read

    Choosing a custom software partner: Five red flags

    About to sign one of your year's three most expensive contracts? Five red flags you can spot in the first three calls with a custom software partner, plus five green flags to balance the picture.

    July 31, 2026 read more
  • Product 10 min read

    AI agent sales sequences: What we learned in 12 months

    Four clients, 12 months running AI sales agents: 2,300+ sequences, 67 closed-won, 87K USD peak monthly cost. What worked, what didn't, and where the human-AI line settled.

    July 17, 2026 read more
  • Industry 11 min read

    Headless commerce vs all-in-one: 2026 decision matrix

    Headless, all-in-one, or hybrid? A 7-factor decision matrix for e-commerce architecture in a market that finally matured in 2026; DTC and B2B cases, team scale, real cost.

    July 3, 2026 read more
  • Industry 8 min read

    Preparing for a discovery call: A 7-item checklist

    Seven items that turn a 30-minute discovery call into 60 minutes of value. Useful for us; required for you if you want decisions, not introductions.

    June 12, 2026 read more
  • Engineering 9 min read

    Post-launch Core Web Vitals: A 30-day monitoring plan

    Lighthouse said 95+ at launch but Search Console turned red three weeks later? A 30-day, 4-phase CWV monitoring plan: Plausible web-vitals + Lighthouse CI + RUM.

    May 29, 2026 read more
  • Product 10 min read

    Discipline in AI product development: Five habits

    If your AI demos shine but production keeps slipping, you're missing discipline; not vision. Five habits that separated shipping teams from drifting ones across 18 months and five projects.

    May 22, 2026 read more
  • Engineering 10 min read

    MarTech stack architecture: Three foundational decisions

    The three calls you'll make in the first six months of MarTech stack design carry forward 3-5 years: data layer, automation hub, and real-time personalization; with a decision matrix.

    May 15, 2026 read more
  • Opinion 7 min read

    Welcome to the beynart blog

    Why we are starting a blog, who we write for, what you will find here, and the five things that set beynart apart from other agencies.

    May 8, 2026 read more

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