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Case study 12 min read

B2B SaaS onboarding optimization: an 8-week experiment case

Eight weeks of B2B SaaS onboarding experiments: activation 18% to 31%, time-to-first-value 6.4 days to 1.8, trial-to-paid +47%. The design and measurement behind four experiments.

November 20, 2026 read more
Case study 11 min read

B2B SaaS pricing experiment: Eight weeks, four hypotheses, real case

Can you move MRR without compromising your pricing posture? Eight weeks, four hypotheses, anonymous B2B SaaS case; net impact MRR +23%, ARR +41%.

August 14, 2026 read more

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